Alicia Keys Becomes The New Face Of Givenchy Fragrance
The French label Givenchy has recently announced that Grammy award winning singer Alicia Keys will be the new face of Givenchy fragrance. Creative director Riccardo Tisci tapped neo-soul singer Erykah Badu in a previous gig with the label. Other stars who have been featured with the label were Justin Timberlake, Amanda Seyfried, and Uma Thurmon.
The singer shared the good news by posting on her Twitter page "So proud to be part of the @ParfumsGivenchy family! Much love & Divine energy! Love forever, Alicia."
This will be her first time inking a perfume deal of any kind. Her campaign will be launched in September of this year.