Cadillac Opens “Cadillac House – New York

Cadillac has officially given its brand a new home. The luxury division officially opened the Cadillac House at its New York City headquarters.

Joining in on the official grand opening soiree was Governor of New York, Andrew Cuomo, who joined Cadillac President, Johan de Nysschen for the unveiling to officially open Cadillac House.  There was also a big performance by Jim James of My Morning Jacket, as well as high profile appearances by music superstar Kelly Rowland, star of HBO’s “Girls”Andrew Rannells, actress Debra Messing, and “Star Trek” actor Zachary Quinto. Cadillac rolled out quite the spread of celebrities, passed hors d’oeuvres, complimentary open bar to celebrate such a great opening in the heart of one of the trendiest districts of Manhattan.

The location will serve as a rotating venue for events, vehicle exhibitions and collaborative partnerships. To start, Cadillac will serve Joe Coffee, providing a cafe inside the venue for the public. Visionaire will also be present with an interactive art gallery exhibit, and Cadillac states a new exhibition will be installed every quarter, and will feature “large-scale, visually arresting artwork and multi-sensory, perceptive-altering light installations.”

Finally, Cadillac’s Retail Lab will be present inside this space. Cadillac and CFDA worked in concert to provide mentoring for budding fashionistas, also allocating a stipend to help get the young designers’ merchandising program off the ground.

Cadillac House is located at 330 Hudson St. and open to the public from 7am to 7pm ET Monday through Friday and 10am to 7pm Saturday and Sunday.

EVENT HIGHLIGHTS

Photos via: Getty Images for Cadillac  

 

ABOUT CADILLAC:

Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring distinctive design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac’s media website with information, images and video can be found at media.cadillac.com.

ABOUT CADILLAC HOUSE:               

Cadillac House will be a permanent space located on the ground floor of the company’s headquarters in New York City.  The space will open to the public on June 2nd and serve as a rotating location for events, vehicle exhibitions and collaborative partnerships with pioneering organizations such as the Council of Fashion Designers of America (CFDA) and Visionaire.

Cadillac has built its nearly 114-year history by being at the forefront of automotive design, technology and style.  With Cadillac House the brand has the opportunity to bring to life its unique passion and perspective for beyond the automotive space.

ABOUT VISIONARE:

Visionaire creates, concepts, curates, and produces art multiples, events, public art installations, film, branded content, and publications. Visionaire focuses on the cross-pollination of art, fashion, film, and contemporary culture as a tool to communicate unique experiences to viewers and visitors, across multiple platforms, in physical spaces and online. In 2016, Visionaire celebrates it’s 25th year and continues on its path to ground-breaking creativity.

ABOUT THE CFDA:

The Council of Fashion Designers of America, Inc, (CFDA) was founded in 1962 and aims to strengthen the impact of American Fashion in the global economy. In addition to hosting the CFDA Fashion Awards, the organization owns the Fashion Calendar and stages the bi-annual New York Fashion Week: Men’s. Other initiatives include the CFDA {Fashion Incubator} and the CFDA/Vogue Fashion Fund as well as several Scholarship and charitable programs. For more information, please visit www.CFDA.com, facebook.com/cfda, twitter.com/cfda, cfda.tumblr.com, and youtube.com/cfdatv.

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