Pandora Rolls Out Its “Sounds Like You” Campaign Celebrating Individuality and Diverse Musical Tastes
Pandora has launched its new “Sounds Like You” campaign to celebrate individuality, diverse musical tastes and Pandora’s legacy of delivering truly personalized music experiences for listeners and artists. The company also announced that Pandora Premium, previously accessible via invite only, is now available to all listeners via the App Store and Google Play or at www.pandora.com/premium.
Many of today’s most exciting artists including Big Sean, Gorillaz, Miranda Lambert, Questlove, 2 Chainz, Amine, Bishop Briggs, Brett Eldredge, Daya, Halsey, Keith Urban, Kelsea Ballerini, Lil’ Yachty, Maggie Rogers, Nicky Jam, Pitbull, Thomas Rhett and Ziggy Marley participated in the development of the campaign by sharing their musical inspirations and memories. Each artist was photographed and placed next to a Pandora “P” made entirely of album art from music meaningful to them as artists and as fans. These iconic images will be featured in digital ads inviting listeners to check out curated mixtapes. The images also appear on billboards around the country, and handpainted murals by MADSTEEZ In Los Angeles and New York.
“Music lovers today have more complex and eclectic tastes than ever. ‘Sounds Like You’ embodies Pandora’s unique ability to deliver a music experience completely personal to each listener,” said Nick Bartle, chief marketing officer at Pandora. “So whether you’re a long time listener of Pandora radio or enjoying Pandora Premium, we can help you find what you already love and reward your curiosity with never ending discovery.”